INSIGHTS
Practical notes for local businesses.
Plain advice on social media, Google and websites, written for owners who run the business all day.
Small Business Saturday is November 28: a four-week plan
A week-by-week plan for Small Business Saturday, November 28, 2026: decide, announce, show the preparation, then remind and say thank you.
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Say where you are: the local words people search
A recipe for local businesses: find the place words your customers use, then put them in your profile, your Google listing, your website and your posts.
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Your website's first screen: what it must answer
A recipe for local businesses: check your website's first screen on a phone, then fix the headline, the button, the photo and the hours.
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Your Instagram profile, fixed in one sitting
A recipe for local businesses: your profile photo, name field, bio, links and highlights, fixed in one sitting with your phone and your logo.
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Holiday hours, posts and offers: a checklist for local businesses
A week-by-week checklist for the 2026 holidays, starting now: update your hours everywhere, plan your posts, set up gift cards and write offers people understand.
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How to promote an event: announce, remind, last call
A simple countdown plan for promoting an open house, a class, a recital or a special night: announce, remind, last call, plus Stories and your Google profile.
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What to post when there is nothing new to post
No launch, no event, no news? Eight kinds of posts a local business can share any week, with examples for coffee shops, wellness studios, trades and shops.
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Five Google Business Profile fixes you can make this week
Five fixes for your Google Business Profile, one a day: name and category, hours, description, photos and reviews. Plain steps for local owners.
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A month of social media for a local business, week by week
What a steady month of social media looks like for a local business, week by week, with examples for coffee shops, salons, trades and shops.
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Website or social media first? Where a small business should start
Should a small business start with a website or social media? A simple way to decide, with examples by business type and the minimum version of each.
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