Brand strategy
We define your voice, positioning and audience so your brand speaks clearly and stands out.
ABOUT OWDISCOVERY
Not just another marketing agency.
We bring sophistication, strategy and soul to brands that need a real partner, not just a vendor.
OWDiscovery is a boutique creative agency in Atlanta, offering strategic branding, website design, content creation and AI-powered marketing for nonprofits, local businesses and service providers.
Studio image
WHY WE EXIST
Marketing that feels custom, smart and effective
We started with one goal: give small and midsize businesses access to marketing that feels custom, smart and effective, without bloated agency prices. We don't just design. We think, plan and build systems that work.
THE STORY SO FAR
From one client to a studio
- 2017BirthThe studio is born. First client: Voices for Prevention, as a one-person marketing department for a statewide nonprofit.
- 2018 to 2021ExpansionGrowth into restaurants, service businesses and advocacy organizations.
- 2021 to 2024ExperienceFive years at Delta Air Lines bring high-level strategy, content and communication experience.
- 2025IntelligenceCorporate experience meets AI. Lexi joins the team to sharpen strategy and deliver results.
- TodayOWDiscoveryThe agency becomes OWDiscovery, part of the Osten Welt group.
MEET LEXI
Lexi, our AI marketing partner
Lexi helps the team work smarter and faster, from refining messaging to spotting trends and tuning campaigns. Together we turn bold ideas into strategies that perform.
LEXI WELT · INTELLIGENT CREATIVE PARTNER
Lexi illustration
WHAT WE ACTUALLY DO
Strategy, design, content and execution in one place
Visual identity
Logos, color, typography and full brand systems that make your business instantly recognizable.
Website development
Sites built for clarity, speed and conversion, with a strategy-first approach to the experience.
Copywriting
Messaging written for clarity and connection, always with your audience in mind.
Content creation
Photos, video and graphics that tell your story across platforms, from concept to final edit.
Email marketing
Welcome sequences and newsletters that get opened and remembered, with smart automation behind them.
AI-powered insights
With Lexi on the team, we use AI to refine strategy, watch trends and deliver results faster.
OUR VALUES
What you'll feel working with us
Loyalty
We treat your brand like our own, with care, consistency and long-term thinking. We're in it for your success, not just the deliverables.
Honesty
No buzzwords and no bloated proposals. Just honest creative strategy that makes sense for your business.
Results
Everything we do is guided by performance. Brand identity, websites or content, we focus on results that matter.
WHO WE WORK WITH
Built for growth-minded teams
Our clients are growth-minded small businesses, nonprofits, restaurants and service providers ready to invest in real marketing. They value collaboration, want clarity, and are looking for strategy with purpose, not just a logo. Engagements typically start around $2K a month.
Portrait: Marcio Cavalcanti
FROM THE FOUNDER
I built this studio for people like you.
After years of building brands from the inside, I knew it was time to create something of my own.
I started the studio to give small businesses and nonprofits the kind of creative strategy usually reserved for big-budget teams. With a background in marketing, storytelling and corporate sales, including five years at Delta Air Lines, I've led everything from brand development to internal campaigns and digital content strategy. I bring the same care to every client, because every project matters.
Marcio Cavalcanti, Founder
Let's build something that works
Whether you're starting fresh or ready for the next step, we'll shape the strategy, tell the story and deliver the work.