Social media
Monthly plans from $350: a content calendar, captions, design and publishing, made to reach the customers who matter to your business.
ABOUT OWDISCOVERY
A digital studio for local small businesses.
We make social media, websites and brands for local small businesses, nonprofits and service providers.
Based in Atlanta, Georgia, and founded by Marcio Cavalcanti in 2017.
FROM THE FOUNDER
I built this studio for people like you.
After years of building brands from the inside, I knew it was time to create something of my own.
I started OWDiscovery in 2017 to give small businesses and nonprofits the kind of creative strategy usually reserved for big-budget teams. I have a degree in Marketing Management and studied Business Strategy at Harvard Business School, and that strategy is where every plan we make begins. With a background in marketing, storytelling and corporate strategy, I've led everything from brand development to internal campaigns and digital content strategy.
OWDiscovery is a family studio. We build for the long run, and we bring the same care to every client, because every project matters.
Marcio Cavalcanti, Founder
WHY WE EXIST
Marketing that feels custom, smart and effective
We started with one goal: give small and midsize businesses access to marketing that feels custom, smart and effective, without bloated agency prices. We don't just design. We think, plan and build systems that work.
THE STORY SO FAR
From one client to a studio
- 2017BirthThe studio is born. First client: Voices for Prevention, a statewide nonprofit.
- 2018 to 2021ExpansionGrowth into restaurants, service businesses and advocacy organizations.
- 2025FocusMonthly social media plans for local small businesses, alongside websites and branding.
- TodayOWDiscoveryOWDiscovery, an Osten Welt company.
WHAT WE ACTUALLY DO
Strategy, design, content and execution in one place
Brand strategy
We define your voice, positioning and audience so your brand speaks clearly and stands out.
Visual identity
Logos, color, typography and full brand systems that make your business instantly recognizable.
Website development
Sites built for clarity, speed and conversion, with a strategy-first approach to the experience.
Copywriting
Messaging written for clarity and connection, always with your audience in mind.
Content creation
Graphics, carousels and designed posts that tell your story across platforms, from concept to final design.
Email marketing
Welcome emails and newsletters, written in your voice.
OUR VALUES
What you'll feel working with us
Loyalty
We treat your brand like our own, with care, consistency and long-term thinking. We're in it for your success, not just the deliverables.
Honesty
No buzzwords and no bloated proposals. Just honest creative strategy that makes sense for your business.
Results
Everything we do is guided by performance. Brand identity, websites or content, we focus on results that matter.
WHO WE WORK WITH
Built for growth-minded teams
Our clients are growth-minded small businesses, nonprofits, restaurants and service providers ready to invest in real marketing. They value collaboration, want clarity, and are looking for strategy with purpose, not just a logo. Social media plans start at $350 a month. Websites, e-commerce, apps and branding projects are quoted individually.
Let's build something that works
Whether you're starting fresh or ready for the next step, we'll shape the strategy, tell the story and deliver the work.